A living collection of observations on strategy, culture, design, and the questions that shape the work. These Field Notes are a set of ideas that I increasingly feel connected to: that meaning is not simply produced, but encountered through experience, context, relationships, memory and attention. The subjects may change from day to day, but I follow the same habits—the same attention to brands, music, film and artificial intelligence, each in its own way an attempt to understand what gives something a point of view—and what makes a world feel like somewhere worth entering.