Edmonton Design Week is a celebration of the many disciplines that make a city work, feel and last—from architecture and industrial design to visual communication and graphic design. This year’s theme, “Method to the MADEness,” looks beneath the finished thing to the systems, rituals, workflows and approaches that shape creative practice. The work in progress is designed to give that breadth a cohesive visual voice: a campaign with enough structure to hold a city-wide program, and enough energy to make the process itself feel like an invitation.