A T B L I S T E N S

A multifaceted deep-dive to help ATB connect the dots between the brand, the business, and the more than 5,500 team members, 770,000 customers, and 300+ locations in 247 Alberta communities. The work was instrumental in tidying up the visual identity, and in leading the establishment of the “ATB Listens” platform alongside internal strategists and creatives. We helped launch corporate collaborations with Apple Google, Cashco, cultural sponsorships, and NHL hockey teams.